Relationship Building That Brings in Results
Your ideal clients are searching for the solutions you provide. We use content marketing to attract, engage, and retain them.
Are you sharing the right content?
Without a sound content marketing strategy,
you miss out on connecting with and converting those who:
Are new to your industry
Are new to your brand
Want to learn more about you
Have questions for you
Check out competitors
Want to become a client
Companies investing in content marketing are seeing results.
98%
of successful content marketers agree that their organizations have built credibility and trust with their audience.
Content Marketing Institute & MarketingProfs
What Can You Gain From
Content Marketing?
Brand Awareness
Website Traffic
Social Media Followers
Email Subscribers
Prospective Client Buy-In
SEO Strength
How We Get There
1.
Identify
We begin with information gathering and research about your organization, ideal clients, industry, and past marketing efforts.
2.
Plan
With deep understanding of your business and needs, we develop a content marketing strategy that shapes processes and production.
3.
Create
We execute on the established strategy by producing content across platforms that serves your ideal clients throughout the buyer’s journey.
4.
Launch
Regular performance measurement provides opportunities to gain insight, suggest changes, and monitor progress toward goals.
Organizations looking to commit to content marketing are ready to:
Expand base of clients and brand advocates
Feel confident in your marketing strategies
Strengthen industry thought leadership
Reduce internal workload and stress
And leave behind:
Missed opportunities to engage ideal clients
Complex, ineffective content production
Content practices that yield little results
Lackluster brand perception
Have content marketing questions?
We have answers.
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. (Content Marketing Institute)
Content marketing is our approach to authentic, client-focused marketing that creates real, lasting relationships and results.
What is the time commitment to partner on content marketing?
At Illuminated, we view content marketing as a partnership between our team and yours. Depending on the size of your company and variety of offerings, we expect to spend one to two months on discovery and strategy creation before moving on to content creation.
What is the investment?
The investment you can expect to make varies based on your company’s number of offerings and target audiences. Our partnership begins with a flat fee covering discovery and content marketing strategy development.
What do I need to get started?
First, it is helpful to share your marketing goals, any related sales or general company goals, and a description of your current marketing and content development efforts. You can do this by submitting a project inquiry form!
Want to discuss how content marketing can help you reach your goals?
CONNECT
Illuminated is a Des Moines, Iowa-based digital agency building better digital experiences for organizations and their clients through website design and development, content marketing, and software development.
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