Relationship Building That Brings in Results

Your ideal clients are searching for the solutions you provide. We use content marketing to attract, engage, and retain them.

Are you sharing the right content?

Without a sound content marketing strategy,
you miss out on connecting with and converting those who:

Are new to your industry

Are new to your brand

Want to learn more about you

Have questions for you

Check out competitors

Want to become a client

Companies investing in content marketing are seeing results.

98%

of successful content marketers agree that their organizations have built credibility and trust with their audience.
Content Marketing Institute & MarketingProfs

What Can You Gain From
Content Marketing?

Z

Brand Awareness

Z

Website Traffic

Z

Social Media Followers

Z

Email Subscribers

Z

Prospective Client Buy-In

Z

SEO Strength

How We Get There

1.

Identify

We begin with information gathering and research about your organization, ideal clients, industry, and past marketing efforts.

2.

Plan

With deep understanding of your business and needs, we develop a content marketing strategy that shapes processes and production.

3.

Create

We execute on the established strategy by producing content across platforms that serves your ideal clients throughout the buyer’s journey.

4.

Launch 

Regular performance measurement provides opportunities to gain insight, suggest changes, and monitor progress toward goals.

 

Organizations looking to commit to content marketing are ready to:

N

Expand base of clients and brand advocates

N

Feel confident in your marketing strategies

N

Strengthen industry thought leadership

N

Reduce internal workload and stress

And leave behind:

M

Missed opportunities to engage ideal clients

M

Complex, ineffective content production

M

Content practices that yield little results

M

Lackluster brand perception

Have content marketing questions?
We have answers.

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. (Content Marketing Institute)

Content marketing is our approach to authentic, client-focused marketing that creates real, lasting relationships and results.

What is the time commitment to partner on content marketing?

At Illuminated, we view content marketing as a partnership between our team and yours. Depending on the size of your company and variety of offerings, we expect to spend one to two months on discovery and strategy creation before moving on to content creation.

What is the investment?

The investment you can expect to make varies based on your company’s number of offerings and target audiences. Our partnership begins with a flat fee covering discovery and content marketing strategy development.

What do I need to get started?

First, it is helpful to share your marketing goals, any related sales or general company goals, and a description of your current marketing and content development efforts. You can do this by submitting a project inquiry form!

Want to discuss how content marketing can help you reach your goals?

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