FEATURED WORK

Waukee Area Chamber of Commerce

Messaging | Branding | Website | Marketing

DELIVERABLES:

  • ZNew brand identity & design collateral

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  • ZStoryBrand messaging

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  • ZWordPress website

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The Waukee Area Chamber of Commerce serves 300+ businesses and nonprofits in the Waukee, Iowa area. As their organization has advanced and looked to the future, they needed an updated digital presence to energize their brand and communicate the value they offer to members and their local business community.

As their trusted partner, Illuminated worked with the Waukee Area Chamber to design a new brand identity from scratch, including:

  • PPrimary and secondary logos
  • PA variety of submarks
  • PBusiness card design
  • PEmail signature design
  • PWelcome collateral
  • PSocial media graphics

Then, we worked through the StoryBrand framework to craft custom brand messaging to ensure the words they use in their communications and marketing work just as hard as their new branding to drive new members and set their organization apart from competitors.

The Waukee Area Chamber’s new branding and messaging came to life in their new website.

Their previous website was outdated and not easy to navigate. We created content for, designed, and developed their new website with a modern design, mobile-friendly layout, and integration with their chamber software so visitors can easily view members, register for events, sign up as a new member, contact the Chamber, and more.

StoryBrand Messaging

StoryBrand Messaging

Branding

Branding

Marketing

Website Design

Marketing

Website Design