With two established clinics in Georgia and a growing presence in Massachusetts, Hearts and Hands Therapy Services needed a strategic partner to help them communicate a consistent brand message and experience to parents and caregivers of children with special needs.

Offering a variety of therapies (physical, occupational, speech, and applied behavior analysis) and serving a wide range of ages (birth to 20), HHTS’ leadership team want to ensure local parents and caregivers find the support and resources their kiddos need to thrive and gain greater independence.

To start, we worked through the proven StoryBrand framework to craft their unique brand messaging. It provided key messaging points and an elevator pitch their entire team can use.

Next, we brought their messaging to life in the words and visuals on their new website. We leveraged their bright brand colors to create a welcoming, playful, and modern design, with an easy-to-navigate layout so busy parents and caregivers can quickly learn about therapies, find locations, and contact the HHTS team.

We also supported HHTS with monthly marketing plans offering strategic social media prompts to help them reach their goals of continuing to offer helpful tips and information while gaining attention and awareness in their local clinic markets.