Enrichment Therapy & Learning Center

Messaging | Branding


  • ZRefined StoryBrand messaging

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  • ZNew brand identity

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Enrichment Therapy & Learning Center offers a variety of therapy, tutoring, and enrichment group services in Des Moines and North Liberty, Iowa. Their leadership team wanted to find a clear way to share what they do, making it easier for parents to understand how Enrichment Therapy & Learning Center can support their children.

They opted to hire Illuminated to refine their messaging on a flexible consulting basis. Together, we refocused their StoryBrand messaging to communicate what they do, how they serve children, and what sets their organization apart from competitors.

Collaborating through hourly consulting allowed us to quickly deliver their polished messaging and move on to building out their new brand identity, including:

  • PPrimary and secondary logos
  • PA variety of submarks
  • PA new color palette and font selections

With a new look and messaging, Enrichment Therapy & Learning Center was able to update their website and create an easier-to-navigate experience for their ideal clients.