Asia Pacific Trading Co.

Messaging | Marketing | Consulting


  • ZStoryBrand messaging

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  • ZSales funnel (lead generator and sales emails)

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  • ZContent for newsletters and sales emails

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Asia Pacific Trading Co. offers wholesale and private label eyewear and accessories to sellers of all sizes. A trusted brand for more than 40 years, Asia Pacific’s leadership team wanted to channel that legacy and expertise into today’s market to engage and convert more customers.

By leveraging the StoryBrand framework, we created new brand messaging so they can clearly communicate what they do, highlight their unique selling points, and attract more ideal customers.

We also worked together to build out a sales funnel for their private label eyewear service line, including copywriting and design for a downloadable lead generator (also known as a lead magnet) and follow-up sales emails to convert new leads into paying customers.

We have also supported Asia Pacific with content for newsletters and sales email campaigns to help them engage with their email subscribers, build brand awareness, and drive new sales.


StoryBrand Messaging

StoryBrand Messaging