FEATURED WORK

316 Construction Group

Messaging | Branding | Website | Marketing

DELIVERABLES:

  • ZNew brand identity & design collateral

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  • ZStoryBrand messaging

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  • ZWordPress website

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As 316 Construction Group grew, they wanted to refresh their digital front door. We worked with them to create StoryBrand messaging, new branding, and a new WordPress website to accomplish their goals and create a more impressive and impactful digital presence.

We started with a Website Blueprint to identify their website goals and needs and create a strategic plan to bring them to life.

Next, we worked with 316 Construction Group to design a new brand identity from scratch, including:

  • PPrimary and secondary logos
  • PA variety of submarks
  • PBusiness card design
  • PColor palette
  • PTypography for web and print
  • PA comprehensive style guide

Next, we worked through the StoryBrand framework to craft custom brand messaging to ensure the words 316 Construction Group uses on their website and in their marketing work just as hard as their new branding to drive new business.

Then, Illuminated wrote content, designed, and developed 316 Construction Group’s new website featuring a modern design showing off their new branding, a custom graphic highlighting their GIPPER Process, and a mobile-friendly layout.

StoryBrand Messaging

StoryBrand Messaging

Branding

Branding

Marketing

Website Design

Marketing

Website Design