
Gain Clarity
Drive Action
Feel Confident
There’s a Gap in Your Goal-Setting
You have a clear vision of where you want your business to go over the next year.
But do you feel confident in how you’ll get there?
You need marketing you can count on to drive results. But when it comes to translating your vision into action, it’s easy to get stuck wondering:
- What strategies will drive the best results?
- How do I evaluate what to put resources toward?
- How do I set a realistic marketing budget?
Don’t Get Stuck in the Gap Between Vision and Action
Attend the 2025 Marketing Roadmap Workshop to shortcut your planning and prepare a strategic, actionable marketing roadmap.
Learn What Marketing Is Working Now
You deserve to feel confident in what you give attention and resources to. Learn what activities are worthy of your resources.
Translate Goals into Marketing Priorities
Use Illuminated’s proven framework to identify the best marketing activities to drive strategic growth and achieve your goals.
Enter 2025 with Confidence
Map out a marketing roadmap with activities, budget, and resources to move forward in creating effective marketing.

The Workshop
Attend the 2025 Marketing Roadmap Workshop to Align Your Marketing with Your Business Goals
In this one-day virtual workshop, you’ll go beyond big-picture concepts to focus on the tactical activities businesses like yours should execute in the coming months.
It all starts with Illuminated’s scaling framework that helps your business attract, engage, close, and delight more ideal clients.
We’ve built and fine-tuned this system over the past 10 years, and it’s the same one we use for every marketing strategy blueprint we create, both for clients and ourselves.
Once you’ve identified what framework areas your business needs to prioritize, we’ll guide you through mapping and outlining specific marketing strategies for each. This is the foundation of your marketing roadmap.
You’ll leave the workshop ready to tackle the new year head-on.
Marketing Is About More Than Attracting and Engaging

Attract

Engage

Delight
Deliver outstanding client experiences that foster loyalty, spark enthusiasm, and encourage referrals.


Close
Our Promise to You
What to Expect from This Workshop
We know your time is valuable. That’s why the 2025 Marketing Roadmap Workshop is designed to give you maximum return on your investment—no fluff, just actionable strategies.
Expert Guidance
Tap into the expertise of Illuminated’s leaders and marketing strategists who will guide you through the workshop..
Focused, No-Fluff Insights
We’ll cut through the noise to focus only on the information you need to make confident, impactful marketing decisions.
A Strategic Framework
Leverage our straightforward scaling framework designed to simplify your marketing roadmap planning and go beyond attracting and engaging to close and delight more ideal clients.
Dedicated Work Time
Put ideas into action during guided work sessions. Instead of walking away overwhelmed with information, you’ll have focused time to develop your marketing roadmap.
An Interactive Experience
Engage in discussions with workshop hosts and fellow business owners, exchanging ideas and gaining new perspectives to strengthen your strategy.
Register Now
Virtual One-Day Workshop
9 am to 4 pm CT
$1,250
Includes 2 passes–1 for you and 1 for a team member
Tuesday
December 10
Get Started
Set Your Clear Marketing Plan for 2025
01
Register Now
02
Attend the Workshop
03
Gain Clarity and Confidence
Why Business Owners Trust Illuminated for Their Marketing
Practical, Usable Advice
Marie Biancuzzo, Gold Standard Resources, LLC
We Love Our Outcome

Meet Your Workshop Hosts

DJ Soults
President & CEO

Katelyn Soults
COO & Chief StoryBrand Guide

Chris Fox
StoryBrand Guide
Ready to Bridge the Gap Between Where You Are and Where You Want to Be?
Spots are limited—register today!