by Katelyn Soults | Oct 10, 2023 | Branding
Your brand is the face of your business. As a business owner, you count on it to make a positive first impression, as it shapes how ideal clients understand and think of your organization. But too often, organizations do business with branding that hurts more than it...
by Katelyn Soults | Oct 25, 2022 | Marketing
The time has come to double down on your marketing. You have ambitious goals, and your marketing needs to do more heavy lifting to achieve them. So, it’s time to make your next marketing move, but what changes should you make? Do you do more of the same marketing...
by Katelyn Soults | Mar 8, 2022 | Messaging
Here at Illuminated, we live and breathe StoryBrand. It’s the messaging framework and foundation we leverage to create content for clients or ourselves, whether it’s developing brand messaging, writing website copy, or crafting marketing content for newsletters,...
by Katelyn Soults | Mar 1, 2022 | Web Design
Whether you’re looking to build your first website or go through a website redesign, you want to feel confident in the investment you’re about to make. You want to ensure the dollars you spend and the time you and your team devote to website planning and development...
