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Marketing Blueprints: The Answer to Your Marketing Strategy Needs

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Written by Katelyn Soults

As a StoryBrand Certified Guide, I help business owners find the right words to use in their marketing to attract their ideal clients, do more of the work they love, and grow their business faster. At Illuminated, we help growth-oriented business owners attract, engage, convert, and keep more ideal clients through messaging, marketing, branding, websites, and apps so they can sell more and scale faster.
October 25, 2022

The time has come to double down on your marketing. You have ambitious goals, and your marketing needs to do more heavy lifting to achieve them.

It’s time to make your next marketing move, but what changes should you make?

Do you do more of the same marketing activities?

Add new ideas into the mix?

And is it worth it to log a lengthy amount of time in planning mode, or can you simply get started now to move the needle forward?

If these are the questions tripping you up, you’re not alone.

They hold many business leaders back from doing more with their marketing and reaching a place where their marketing efforts drive measurable, impactful growth.

Here are two reasons why:

1. Unless you have a background in marketing or focus on it full-time, you’re not in the know on the latest best practices, strategies, and trends and don’t have hands-on experience to back up decision-making.

2. The traditional marketing planning approach of the past is not an ideal fit for the agile demands of small businesses today.

That’s where a Marketing Blueprint comes in.

Marketing Blueprints, our done-for-you marketing strategy offering, efficiently delivers your custom marketing plan.

Instead of staying stuck wondering what your marketing should entail, or working through a lengthy planning process that prevents you from making progress now, we come alongside you to create a marketing strategy aligned with your goals and designed to allow you to take action right away.

Through a marketing and sales audit, we identify what’s working (and what’s not) in your business to leverage high-performing areas, fill in the gaps, and build in activities focused on your desired marketing results.

As the expert on your business, you bring us up to speed on your goals, offerings, and sales practices, then we look at marketing performance, sales data, and industry trends to develop your custom marketing strategy.

Then, you get a detailed marketing strategy with an action plan and roadmap to guide your next marketing moves.

Whether you want to grow your audience, generate more leads, sell specific offerings, convert more sales, or a combination of them, a Marketing Blueprint will help you quickly tackle your goals and drive tangible results.

Now, let’s answer some of the questions you might have about Marketing Blueprints.

 

What is a Marketing Blueprint?

A Marketing Blueprint is a custom marketing strategy that outlines the exact activities to implement for organizations looking to double down on their marketing and make measurable progress toward achieving goals.

Marketing Blueprints include high-level marketing strategies designed for your specific business, industry, and goals, as well as a detailed action plan and roadmap offering the exact steps to follow to see more results from your marketing.

How is a Marketing Blueprint different from other marketing strategy services?

Marketing Blueprints deliver turn-by-turn directions to help you achieve your goals faster.

We use the strong foundation you already have in place–your offerings, sales process, and high-performing marketing activities–and build on it by filling in the gaps that are currently costing you and bringing new content and efforts on board in line with your goals.

Essentially, we build your marketing strategy around the buying experience your customers complete to go from problem to purchase and set you up to sell more and faster.

Is a Marketing Blueprint right for me?

A Marketing Blueprint is the right fit for you if:

  • You feel confused about what your marketing should entail
  • You want to optimize your sales process to drive or convert more leads
  • You could benefit from a marketing plan for you or your team to follow and execute
  • You want advice and insights from experienced marketers
  • You want to see results from your marketing quickly

When is the right time to purchase a Marketing Blueprint?

Marketing Blueprints help you know what to do next and what to plan for in the coming months.

You can book a Marketing Blueprint when you want to become more strategic with your marketing activities in real-time (and move forward with confidence in less than a month) or when you’re planning ahead and want to solidify your marketing activities and budget.

What if I’m new to marketing or don’t know what I need?

You don’t need to understand the inner workings of marketing or the latest best practices to book a Marketing Blueprint or see results from one.

As we walk through the Marketing Blueprint workflow, you are fully educated on the ideas and strategies up for discussion, consideration, and execution. We don’t expect you to be versed in marketing and only ask that you bring insights about your organization and where you are headed.

What happens after I receive my Marketing Blueprint?

We wrap up your Marketing Blueprint with a review call to walk through the included insights, recommendations, and action plan and discuss how to start implementing your marketing roadmap.

When the call ends, you know what to do to see the results you desire and see the impact your marketing can make on your business.

Get a custom marketing strategy

Think a Marketing Blueprint could be the right fit for you? Learn more about current blueprint offerings.

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